If there is one brand that knows how to blow a wind of warmth, celebration, and sensuality over beachwear, it is undoubtedly Luli Fama. A favorite at Glamuse ever since its arrival, the American-Latina brand has become an essential benchmark in luxury swimwear.
Between vibrant prints, sculptural cuts, and couture details, dive with Glamuse into the history of a brand that fascinates with its audacity and creativity, and discover the must-have gems of its Spring-Summer 2026 collection.
📸 On the cover photo (from left to right): Wireless strapless one-piece swimsuit « Solar Pop » and bandeau bikini top and high leg bikini bottom « Tigressa » from Luli Fama.
1#. FROM MIAMI TO THE RED CARPET
The Genesis of a Phenomenon
The story of Luli Fama is, above all, one of shared passion and a joyful cultural blend. Born in Cuba and raised in Miami, Lourdes « Luli » Hanimian has always made the beach her playground. It was while working in Miami for Augusto Hanimian’s aunt – herself a famous swimwear designer in Argentina – that the two partners in crime met. United by their love for the ocean and a sharp eye for fashion, they decided to spread their wings in 2003. Thus, Luli Fama was born.
Together, the duo breathed an impulse into the swimwear world that was both refreshing and scorching hot. Their idea? To celebrate self-confidence, audacity, and feminine curves through sun-kissed, instantly recognizable pieces.
Success was immediate. Very quickly, Luli Fama’s unique style caught the eye of global stars and the biggest fashion magazines. From Beyoncé to Jennifer Lopez, by way of Shakira or the most sought-after models, pop and fashion icons proudly show off the brand’s bikinis. More than just a swimsuit, Luli Fama became the symbol of a glamorous and exclusive lifestyle, exported from the beaches of Florida to the most beautiful seaside resorts in the world.
#2. THE SECRET OF THE PERFECT FIT
Premium materials and exceptional craftsmanship
2.1 A fit recognizable among a thousand
If Luli Fama sparks such a crush among women worldwide, it is because trying on one of their swimsuits means adopting it for life. The brand has cracked the secret of the perfect fit—one that doesn’t just dress the body, but sculpts and sublimates it.
Whether it is adjustable bikinis or spectacular one-piece swimsuits, each model is designed to adapt to real body shapes, offering impeccable support from XS to XL, without ever sacrificing comfort.
Among its most famous signatures, a few bikini bottoms (brazilian bikini bottoms, tanga bikini bottoms, and brief bikini bottoms) feature a delicate and strategic ruching at the back, offering an incomparable shaping and « scrunch » effect that has become the fashion house’s trademark.
MORE LULI FAMA BIKINI BOTTOMS ►
2.2 A Unique Production tool in Colombia and a strong commitment to local women
While the inspiration is born in Miami, it is in Colombia that the magic happens. Luli Fama owns its own manufacturing workshops there—a « home-grown » choice that guarantees quality control worthy of haute couture. More than just a source of pride, this production tool is a wonderful lever for local empowerment: the brand has created a school-like learning structure dedicated to women from highly disadvantaged backgrounds.
Guided by the house’s professional seamstresses, they learn precision cutting, the art of sewing, and meticulous handmade assembly. At the end of this qualifying training, each woman receives a concrete opportunity to officially join the Luli Fama teams. An inspiring, solidarity-driven approach that allows these women to gain true financial independence and build a sustainable career through craftsmanship.
2.3 Premium materials sourced in Europe
The raw materials, selected with infinite care in Europe, are ultra-soft on the skin, body-shaping, and highly resistant to chlorine, salt, and sunscreens.
Behind the infinite softness of the fabrics lies high-end technical expertise: Luli Fama swimsuits incorporate up to 20% premium Spandex to offer that famous, ultra-shaping second-skin effect that never stretches out. As for the famous metal rings that adorn the ties, they are gold-plated: a luxury finish that makes them completely rustproof and prevents them from heating up in the sun. Wearing Luli Fama means sporting a true piece of beachside artwork that you love to bring out proudly summer after summer.
MORE SOMPTUOUS LULI FAMA SWIMWEAR ►
#3. SPRING-SUMMER 2026
A Season of Energy and Light
This season, Luli Fama takes us on a true stylistic odyssey where beach luxury meets a resolutely festive energy. The new collection is experienced as a celebration of self-confidence, through rich textures, elaborate details, and a spectacular color palette.
3.1 Chromatic explosions, precious reflections, and revisited animal prints
The 2026 vintage highlights reinvented tropical and floral prints, where vibrant colors fuse with touches of electric neon to make sun-kissed complexions radiate. This season’s trends also give pride of place to absolute glamour with materials featuring precious metallic and golden reflections, perfect for capturing the afternoon light and shining until sunset. Lovers of animal prints will not be left out: leopard, tiger, and other felines boldly adorn the most beautiful swimsuits of the season.
3.2 Sculptural cuts for every desire
In terms of cuts, the brand deploys all its expertise to sublimate the silhouette and make it simply spectacular. We find the essential triangle bikini tops and balconette bikini tops for perfect support, but the collection also innovates with daring asymmetrical plays, shaping one-piece swimsuits with plunging necklines, and crisscrossed or braided strap details that dress the back with irresistible sensuality.
3.3 The « Resortwear » Spirit: From the Swim to Sunset
Finally, Luli Fama’s strength lies in the fluidity of its beach wardrobe. The brand does not stop at designing swimsuits: it creates complete silhouettes. From iconic beach dresses to sexy sarongs, by way of light tunics and caftans, each piece is designed to match the swimsuits perfectly and transition elegantly from the poolside to the terraces of the trendiest beach clubs.
By successfully combining Colombian craftsmanship with the vibrant audacity of Miami, Luli Fama continues to write its success story. More than a trend, the brand offers a true promise: that of feeling beautiful, confident, and resolutely irresistible in a swimsuit.
Ready to make a splash this summer? Let yourself be seduced by the sun-kissed magic of the new Luli Fama collection, available right now at Glamuse.
