FLEUR DU MAL

Fleur du Mal: sensual, subversive lingerie from New York

Founded in 2012 by Jennifer Zuccarini, Fleur du Mal redefines lingerie with a bold, liberated and deeply desirable vision. At the crossroads of luxury lingerie, fashion and artistic expression, this American brand embodies a modern, empowered and daring femininity where each piece becomes a statement of contemporary seduction.

More than just a name inspired by Baudelaire, Fleur du Mal is an attitude. A refined provocation. Lingerie that blurs the line between intimacy and appearance, already embraced by countless international celebrities.

Lingerie blending New York glamour with French sophistication

Sexy, couture pieces with flawless tailoring

Fleur du Mal demi-cup bras, bondage Fleur du Mal bodysuits, delicate lace Fleur du Mal thongs. Fleur du Mal lingerie combines luxurious fabrics, provocative details and sharp silhouettes. The brand plays with contrasts. Sheerness and opacity. Softness and power. Lingerie and ready-to-wear. The result is a collection where elegant eroticism meets unapologetic refinement.

A wardrobe to wear underneath or on display

Fleur du Mal deliberately blurs the lines between lingerie and fashion. Bodysuits pair effortlessly with denim. Fleur du Mal bras transform into evening tops. Silk kimonos become everyday statements. The brand encourages women to experiment, to break the rules and to turn lingerie into a personal power play.

An iconic, media-loved aesthetic

Fleur du Mal is a favourite of it-girls, Hollywood stars and fashion insiders alike. Its pieces are featured in the pages of Vogue, Elle and Harper’s Bazaar, worn by celebrities like Bella Hadid, Kendall Jenner, Rihanna and Dua Lipa. Its provocative yet polished style has captured the hearts of a generation of confident women.

An Inclusive Vision of Seduction: Fleur du Mal Men’s Lingerie

When boldness knows no gender

True to its transgressive spirit, the brand also ventures into the masculine world with a Fleur du Mal men’s collection that breaks conventions. The brand celebrates a borderless sensuality, where lace, silk, and provocative cuts are no longer reserved for women. The collection features, for example, Fleur du Mal men’s boxers, thongs, briefs, and Fleur du Mal men’s shorts briefs, each piece inviting a new form of confidence and self-expression.

Bold creations, blending daring and elegance

Designed for those who embrace their uniqueness, Fleur du Mal men’s underwear combines premium materials, refined detailing, and unexpected silhouettes. Far from traditional standards, the brand offers an inclusive and forward-thinking vision of masculinity. The result: a collection that fuses comfort, daring, and sophistication into a deeply modern intimate wardrobe.

Premium craftsmanship made in the USA

Responsible, localised luxury

Unlike many lingerie brands, Fleur du Mal keeps much of its production in the United States, with a strong focus on quality, ethics and sustainability. A rare choice in the luxury lingerie world, and one that highlights the brand’s commitment to responsible, controlled fashion.

Premium fabrics and expert craftsmanship

Stretch silk, Calais lace, Italian tulle and couture finishes. Each piece is crafted with meticulous attention to detail. Fleur du Mal never sacrifices quality for aesthetics. Every item offers a unique sensory experience that blends softness, structure and seduction.

Fleur du Mal: lingerie as an act of style and freedom

With Fleur du Mal, lingerie becomes a means of expression, a personal signature, a statement of power and sensuality. A brand that breaks taboos, redefines intimacy and invites every woman to reclaim her body with elegance, without ever apologising for being herself.

Discover all Fleur du Mal collections on Glamuse, with fast delivery and free returns. Dare to wear provocative, luxurious and fiercely contemporary lingerie, designed in New York for women who fear nothing.