GOSSARD

Gossard: iconic and glamorous lingerie

For over a century, Gossard has been empowering women with lingerie that is sensual, bold and figure-flattering. Originally founded in Chicago, this American-born brand has stood the test of time with a strong identity rooted in innovation, seduction and timeless elegance.

A true specialist in Gossard push-up bras, Gossard lingerie is made for women who want to embrace their femininity, highlight their curves and feel beautiful and confident, both every day and on special occasions.

Lingerie designed to enhance your silhouette

Iconic bras with undeniable wow factor

Gossard is renowned for its push-up bras that deliver a stunning cleavage while ensuring effective support. With padded cups, precise underwiring and expertly designed cuts, the brand sculpts a feminine, contoured shape. The iconic Glossies collection has become true brand signatures. For a more refined and sultry take, the Superboost Lace collection features floral lace and intricate detailing.

Sexy meets comfort in every material

Stretch tulle, glossy satin, fine lace and soft microfibre. Every Gossard piece is crafted to enhance the body while keeping comfort in mind. Elegant finishes like gold-tone hardware, sheer accents and bold cut-outs add a modern, seductive edge to every design.

Expert support, even in fuller sizes

Available up to a J cup in selected styles, Gossard offers lingerie that combines sensuality with technical expertise. Whether you choose a plunge bra, balconette or triangle style, each design is tailored to shape the bust naturally and bring confidence to every curve.

A bold and iconic brand since 1901

A heritage rooted in the art of seduction

Founded in 1901, Gossard made history with some of the most iconic lingerie ad campaigns of the 20th century. Today, it continues to represent daring glamour, honouring its legacy while speaking to the modern woman.

Lingerie to suit every desire

From sexy lingerie sets to more discreet everyday styles, Gossard offers a versatile wardrobe of chic, comfortable and irresistibly stylish pieces. Whether you're looking for something to feel powerful in under a dress or simply to feel great in your daily routine, the brand finds the perfect balance between style, seduction and practicality.

Gossard: unleash your seductive power

With Gossard, lingerie becomes a form of expression and confidence. A brand for women who want to feel beautiful, empowered and free, in lingerie that reflects who they are. Stylish, sensual and flawlessly fitted.

Discover all Gossard collections on Glamuse, with fast delivery and free returns. Treat yourself to legendary lingerie designed to showcase your curves with boldness, comfort and elegance.