125 years of glamour is definitely something to celebrate! At Gossard, this incredible milestone is the perfect occasion to look back on a history filled with innovations, iconic silhouettes, and designs that have truly shaped the lingerie industry. From traditional corsetry to second-skin styles, the brand has never stopped pushing boundaries to combine support, comfort, and allure.
For this exceptional anniversary, Glamuse reveals the key milestones that shaped Gossard, its iconic signatures, and the Fall-Winter 2026 collection, which promises to open an irresistibly glamorous new chapter.
📸 On the cover photo (from left to right): « Floral Leopard » et and « Superboost Lace » set from Gossard.
#1. Reinventing lingerie… since 1901
Since its creation in 1901 in Chicago, Gossard has been rooted in the world of corsetry, driven by the desire to merge flawless support with natural allure. Inspired by the stage costume of French actress Sarah Bernhardt, founder Henry Williamson Gossard had the intuition to place the lacing system at the front of the corset. This revolutionary technical detail simplified women’s daily lives while redefining how lingerie fits and moves with the body.
Over the decades, as the brand relocated to the UK, it crossed the 20th century with continuous innovations accompanying the evolution of women’s fashion. In the 1930s, Gossard created the All-in-One, a bold piece combining a bra, girdle, and garter belt into a single design. Two decades later, the brand refined its constructions to sculpt and contour, before marking a major turning point in the 1960s with the launch of the famous padded Wonderbra in the UK, popularising a whole new way to highlight the décolletage.
Gossard continued to challenge the status quo. In the 1970s, it broke traditional codes once again with Glossies, a pioneering sheer collection designed to hug the body while remaining virtually invisible under clothing. By the 1990s, Gossard entered fashion history with its iconic Ultrabra Superboost technology, redefining plunge effects and the art of dramatic push-ups.
From structured corsetry to modern sheer designs, Gossard has constantly evolved lingerie styles, maintaining the perfect balance between expertise, comfort, and seduction. A legacy that is clearly reflected in the richness of today’s collections.
#2. Gossard’s technical expertise: the art of sculpting and supporting, from A to J cup
Supporting without constraining, lifting without feeling heavy, revealing without showing everything: at Gossard, technical expertise is above all dedicated to the silhouette.
From the beginning, the brand has approached lingerie as a true balancing act. Pattern construction, fabric choices, and volume sculpting are designed to complement the body while achieving the desired effect: supporting, shaping, lifting, or discreetly disappearing under outfits.
This expertise shines through a wide variety of constructions, from push-up bras to plunge, balconette bra styles, T-shirt bras, and wireless designs. This diversity offers endless options for enhancing cleavage while tailoring to different wearing preferences.
This architectural mastery is particularly evident in fuller bust design (extending up to J cups across collections). For fuller figures, Gossard completely re-engineers the structure: fitted underbands, reinforced underwires, and tailored straps provide optimal support and total relief, without ever compromising lightness or allure.
Fabrics play a key role in this approach. Stretch lace, tulle, embroidery, and sheer moulded fabrics balance structure with weightlessness, always prioritizing comfort. This commitment is also reflected in material selection, with many references holding the OEKO-TEX® STANDARD 100 certification.
This dedication to both fit and fabric enables Gossard to combine technical performance with sensuality, creating lingerie that flatters and empowers every bust size without exception.
#3. Fall-Winter 2026: Gossard glamour in all its facets
For Fall-Winter 2026, Gossard turns lingerie into a true style statement. The season plays with contrasts, mixes influences, and embraces a sensuality that is at times chic, at times bolder. Lace and sheer textures peek from underneath jackets, embroidery elevates silhouettes, and vintage inspirations meet contemporary design.
The colour palette steps up: vibrant red makes a bold fashion statement, softer tones bring a romantic note, and deeper hues set a mysterious atmosphere. Black, Gossard’s signature shade, is warmed with precious luminous accents.
Inspirations span across eras. Retro inspired lingerie makes a comeback, reimagined with floral embroidery, corsetry details, and textured fabrics that feel resolutely modern. Conversely, animal prints bring just the right touch of daring to awaken sophisticated pieces. It’s Gossard’s way of blending romance, wild spirit, and confident glamour.
Designed as outerwear-ready fashion, these new collections lend themselves to layering: styled under a blazer, mixed with casual pieces, or subtly revealed through sheer fabrics. This season, Gossard lingerie asserts itself as an essential fashion accessory for day and night.
The highlight of this anniversary season, the VIP Fleur d’Or collection celebrates 125 years of Gossard through a play of light and texture. Delicate black tulle is adorned with bronze reflections for a precious celebration set, bridging the brand’s rich heritage with a bold, modern vision.
MORE BEAUTIFUL GOSSARD LINGERIE ►
In 125 years, Gossard has accompanied the major transformations of lingerie, from traditional corsetry to second-skin creations and game-changing plunge innovations. Through intricate patterns, innovative fabrics, and refined details, Gossard collections continue to blend technique and allure to elevate every silhouette and empower every woman.
Discover all the finest Gossard collections on Glamuse.
