Lise Charmel was born in the heart of Lyon’s silk industry in the 1950s, and is now one of the world’s leading names in luxury lingerie. A real signature brand that has developed unique expertise. Its leitmotif? The constant quest for the highest quality.
Let’s take a closer look at this iconic lingerie house, which has raised the banner of timeless elegance to its highest pinnacle, the « French Touch ».
📸On the cover photo: « Fleurs Étoiles » underwire bra and « Fauve Amour » lingerie set by Lise Charmel
Celebrating femininity, shaping sensuality
Lise Charmel has always been imbued with the spirit of couture corsetry combined with a passion for craftsmanship. Its delicate creations pay homage to all women in search of uncompromising refinement.
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Inspired by a wealth of French and Italian art, the brand has created a unique identity that is appreciated the world over. Recognisable from all the others, it stands out for the originality of its designs, the shape of its models and its colours, with an extreme attention to detail.
Her very personal way of playing with fashion has led her to create lingerie collections, as well as Lise Charmel swimwear, which appeal to the most uncompromising women when it comes to style and excellence.
Absolute finesse and uncompromising quality
Based in Lyon (also known as « the silk capital »), where its design workshops remain French, the brand continues to perfect the skills of its lingerie-makers.
By maintaining the highest standards of craftsmanship, the brand ensures mastery of the most sophisticated cuts . This meticulous, relentless work produces pieces of incomparable quality.
In addition to its primary expertise, the brand is also recognisable by the impressive number of models that make up its collections.
Each collection includes at least three bras and three types of panties. And let’s not forget the possible Lise Charmel homewear pieces that complete an ensemble of elegance and precision. Babydolls, camisoles, negligees… Some lines even contain more than fifteen pieces!
The absolute charm of precious Lise Charmel collections
Every season, Lise Charmel creates rich, sensual lines with a modern twist. Soft silks, Calais lace and guipure combine with vibrant colours to create spectacular sets.
The key word? Made-to-measure personalisation. Available up to a G cup and size 52, this wide range of pieces means you can create a set to suit every body shape and every taste.
Constantly reinventing itself without ever losing its identity
A unique heritage
The Lise Charmel story is one of extreme seduction… Founded over half a century ago on the slopes of La Croix-Rousse, Lise Charmel started out as a small, made-to-measure corsetry company. But it was not until 1975 that the business really took off, when Jacques Daumal decided to take it over. He gave it a whole new aura.
It didn’t take long for the company to transform quality craftsmanship into a true art of refinement with a strong identity.
In the midst of a new era of women’s emancipation, Jacques Daumal brought a new visionary outlook to fashion and trends . He was driven by a constant preoccupation: the quest for elegance and feminine well-being.
A subtly mastered blend of tradition and modernity
Since the 1980s, Lise Charmel has been a leader in the development of multi-thread embroidery. In 1994, it was the updating of artistic guipures that brought this material back into fashion in lingerie. In 2013, she was named Designer of the Year in Paris at the Salon International de la Lingerie thanks to her « lamination » process. This process restores the richness of the engravings on an elastic, washable textile.
With the support of its Research and Development laboratory, the brand has never stopped focusing on innovation.
With the integration of the most advanced techniques, success is well and truly on the cards.Modern, comfortable and sensual, the pieces are made from delicate, noble materials: silk, Leavers lace and even Lycra fibre combined with complex pleated fabrics.
Lise Charmel: charm in its purest form
Over the decades, Lise Charmel has become a veritable trademark, and innovation is one of the concerns that drives the talented team at the award-winning Lyonnais fashion house day after day. Between unchanging traditions and cutting-edge technical requirements…
Couture refinement with a range of luminous, enchanting colours? Lise Charmel lingerie highlights a very personal and distinctive femininity with delicate and rare embroidery.
Sensual, elegant creations, the fruit of precious, inimitable expertise
At the height of seduction and comfort, Lise Charmel elevates each piece of lingerie to the level of art with the meticulousness of a goldsmith.
Discover the signature of French luxury on Glamuse.
