What better occasion than March 8th to introduce our new « Glamuse Talks » video programme. This first edition features Carole Lambert, Brand and Design Director at Van de Velde (PrimaDonna, Marie Jo, Andres Sarda).
Through her personal and professional experience, she shares her views on women’s rights in 2024 and what she is working for on a daily basis to change the way women are represented in the world of lingerie.
Meet an authentic and inspiring woman who gives an enlightening take on this crucial day.
– What actions (collective or more personal) are essential to take in 2024 to ensure that women’s rights are truly respected?
Carole Lambert: Our society is very hard on women because we see that even rights that were won in the past are constantly under threat, for example the right to abortion or the right to access healthcare.
However, if there is one action that touches me on a more personal level, it has to be the education of future generations.
I am the mother of a fourteen-year-old girl and a sixteen-year-old boy myself. I have the opportunity to observe and support them in their approach to social networks, the way they deal with women’s bodies and the place of women in society.
I’m deeply convinced that investing in the education of these future adults really does help to decant situations and give them the tools they need to analyse, understand and possibly divert information that is projected at them on a daily basis through their phones.
– Do you think that the world of lingerie has a role to play in the representation of women in the eyes of society?
Carole Lambert : Even though I’m convinced that the world of lingerie isn’t going to bring radical changes in society, I believe we still need stronger action through legislation and societal action.
However, I do think that we have a responsibility to convey a message to women, particularly in terms of their relationship with their bodies.
At PrimaDonna, we’ve had a very clear mission since the brand was founded: to take the weight and pressure off their shoulders, through products that will really lighten their relationship with their body. But also through the images we convey to them.
For example, we have the Shine campaign (PrimaDonna) which features real consumers of the brand. These are campaigns in which we give a lot of space to the voice and personal experience in the journey towards self-confidence.
Another important action on our scale is the development of mannequins based on women’s average sizes.
These mannequins are very representative of what women’s bodies really look like, rather than being imagined by a patriarchal society.
– What inspiring lesson from your life would you like to share, as a woman who has succeeded in doing business in such a competitive field?
Carole Lambert: First of all, I think the notion of success is very broad. There are many ways of succeeding in life or in the professional world.
As far as my personal experience and my career are concerned, I guess I realised very early on that it was important to be able to recognise one’s weaknesses and strengths so as to be able to surround oneself in the best possible way, with people who are very complementary.
I attach a great deal of importance to authenticity and I think that the best way to come up with good ideas is to be constantly listening to women and their needs, so as to come up with proposals that make sense and aren’t just based on a trend.
By being authentic, we don’t have to think about who we are, what we look like or what we represent, because we’re all one.
Many thanks to Carole Lambert for her participation in the launch of this new programme,
which we hope will resonate with you.
See you soon for another Glamuse Talks!
