Blending desire, craftsmanship and freedom of style, lingerie continues to assert its place in women’s everyday lives in 2026.
From milestone anniversaries and new brand identities to greater inclusivity and exclusive collections, the year is rich with developments across lingerie, homewear and swimwear. Between reinterpreted heritage and innovation, brands are evolving their lines, materials and even their positioning.
Here are the key highlights to watch from the brands curated by Glamuse.
📸 Cover image (from left to right) : men’s swim shorts “Surnaturalisme” by Vilebrequin, sleeveless top « Trebbia » by Oscalito and lingerie set « Nufit Garden » by Maison Lejaby
Heritage and iconic pieces: celebrating lasting legacies
Chantelle celebrates 150 years of expertise and craftsmanship
An emblematic name in French lingerie, Chantelle celebrates its 150th anniversary in 2026. A remarkable milestone that highlights a unique heritage built on innovation, technical mastery and a long-standing commitment to quality.
For the occasion, the brand revisits its archives through collections that blend modernity with timeless appeal. A celebration that also reflects the ability of great Houses to reinterpret their legacy with a distinctly contemporary vision.
At the same time, Chantelle’s iconic « Champs-Élysées » line marks its 10th anniversary:
A true signature of the House, it embodies a refined Parisian elegance, with delicate embroidery and silhouettes designed to enhance every shape. Its longevity confirms its status as a timeless essential.
Alongside this, an exclusive Champs-Élysées x Glamuse capsule, available since Winter 2025, offers a contemporary reinterpretation of this iconic line.
EXPLORE THE WORLD OF CHANTELLE ►
Marie Jo celebrates 30 years of its Avero collection
It is impossible to speak of iconic lingerie without mentioning Avero, Marie Jo’s signature line, celebrating its 30th anniversary this year.
Instantly recognisable through its delicate daisy details, subtle check pattern and clean lines, the collection has become a true everyday essential, combining comfort, support and understated elegance.
To mark the occasion, the brand revisits this iconic design with new colourways and refined finishes. A carefully balanced evolution that perfectly illustrates how certain pieces can transcend decades without losing their desirability.
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Oscalito celebrates 90 years of textile excellence
A specialist in loungewear and natural fibres, Oscalito celebrates its 90th anniversary in 2026.
Since its founding in Italy, the House has distinguished itself through exceptional expertise in working with noble materials such as wool, silk and cotton. Its signature lies in pieces that are both technical, durable and exceptionally comfortable.
This anniversary highlights a timeless vision of loungewear, where the quality of materials and precision of craftsmanship take precedence over fleeting trends. An approach rooted in authenticity and longevity.
DISCOVER OSCALITO HOMEWEAR ON GLAMUSE ►
LEARN MORE: READ THE ARTICLE
⇒ Oscalito: excellence in refined comfort
New directions and reinterpretations of heritage
Maison Close revives Scandale
To mark its 20th anniversary, Maison Close makes a bold statement by reviving Scandale, an iconic French brand founded in 1932 and a pioneer of modern shapewear.
With this revival, the brand offers a contemporary take on sculpting lingerie, blending heritage with bold creativity. « Rococo Scandale » by Maison Close revisits corsetry codes through a graphic and sensual aesthetic.
An approach that reflects a renewed interest in structured silhouettes and statement pieces.
STEP INTO THE WORLD OF MAISON CLOSE ►
Maison Lejaby unveils a new identity
A key name in French lingerie, Maison Lejaby continues its renewal with a new identity embodied in the « VIVANTE » project.
This repositioning aims to highlight its Lyon-based corsetry heritage while modernising its image. Clean lines, premium materials and enhanced comfort define this new direction.
An evolution that confirms the brand’s strong return to the premium segment, with a more contemporary and confident vision aligned with today’s expectations.
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Towards more inclusive lingerie
Elomi continues to expand inclusivity
After celebrating heritage brands and their milestones, other labels stand out for their commitment to making lingerie always more accessible to all.
A leading name in plus-size lingerie, Elomi strengthens its inclusive approach by extending its size range up to an R cup (UK size : LL). These collections allow more women to find perfectly fitting pieces without compromising on support or style.
This evolution mirrors a broader industry shift, where inclusivity is becoming the norm. It aligns seamlessly with Glamuse’s curated selection, uniting heritage Houses, everyday comfort and refined design.
UNCOVER ALL ELOMI COLLECTIONS ON GLAMUSE ►
New arrivals and exclusives on Glamuse
Triumph swimwear arrives on Glamuse
A key highlight this season: Triumph’s swimwear collections are now available on Glamuse.
Renowned for its expertise in fit and support, the brand extends its know-how into elegant and technical swimwear designed to suit every silhouette.
An arrival that reflects the evolution of the swimwear market, where performance and style now go hand in hand.
EXPLORE MORE TRIUMPH SWIMWEAR ►
LEARN MORE: READ THE ARTICLE
⇒ Triumph, where comfort meets effortless elegance
Vilebrequin strengthens the men’s offering
A benchmark in premium swimwear, Vilebrequin also joins the Glamuse selection. Known for its iconic prints and sun-drenched aesthetic, the brand infuses the category with a distinctive lifestyle appeal.
It also marks the expansion of Glamuse’s menswear selection, featuring swim shorts that marry style, quality and craftsmanship.
EXPERIENCE VILEBREQUIN MEN’S SWIMWEAR ►
More choice, higher standards, greater meaning
These developments reflect a profound transformation of the market. Milestone anniversaries, bold rebrandings, extended size ranges and new product directions all point to the same movement: a more inclusive, more refined and more relevant approach to intimate wear.
At Glamuse, this diversity is reflected in a carefully curated selection of leading brands, offering a wide range of styles, sizes and levels of support. A wardrobe designed as a space for self-expression, where lingerie, homewear and swimwear come together to accompany every moment of life with elegance, comfort and confidence.
