A partnership dedicated to women’s weel-being…
Pink October is more than just a month of awareness; it’s a time of solidarity, empathy and hope.
Whether it’s for prevention, the fight, or recovery, Glamuse and Anita Lingerie join forces to support women at every stage of their journey. More than just lingerie, they offer both physical and emotional support with grace and commitment.
📸 Cover Image : Anita Lingerie Care Collection – Cotton front-opening post-mastectomy bra.
Pink October: National and Local Mobilization
Every October, the fight against breast cancer unites a wide community: healthcare professionals, organizations, brands and citizens alike. This fight is embodied on every level, blending prevention, support and fundraising.
In this context, Glamuse and Anita Lingerie have chosen to join forces, placing women’s health and well-being at the heart of their mission, with more than just a focus on aesthetics.
A creative teaser unveiled on Instagram announced the upcoming event, featuring a powerful and symbolic image that reflects the depth of the commitment :
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Anita Lingerie: Over 130 Years of Listening and Innovation
Anita Lingerie is an iconic brand that puts women’s well-being at the center of every creation. Specializing in technical and medical lingerie, it supports women through various stages of life: from pregnancy to menopause, as well as for active women and those recovering from breast surgery.
A pioneer in the development of post-operative bras, Anita combines scientific precision with softness, offering optimal support, delicate materials, elegant cuts and discreetness. In close collaboration with patients and healthcare professionals, the brand designs pieces that restore confidence, comfort and femininity.
STEP INTO THE WORLD OF ANITA LINGERIE ►
Family-owned and based in Upper Bavaria, Anita Lingerie carefully manages every step of its manufacturing process, ensuring quality, ethics and respect. This exceptional know-how makes Anita a trusted, committed brand, particularly during Pink October, as it tenderly and expertly supports women through fragile times.
A Meaningful Event for Pink October:
Solidarity, Prevention and Well-being at the Heart of a Unique Gathering
To reaffirm its deep commitment and regional roots, Glamuse organized a Pink October evening at the FC Metz stadium, a place full of symbols and emotions in Lorraine.
Together with Anita Lingerie and the Feminae Association, this event provided a space for sharing, support and breast cancer prevention. Through moving testimonials and practical workshops (such as self-examination, lingerie fitting and sophrology) the attendees were gently guided with kindness and empathy.
A visual recap of this impactful and unique event:
This evening perfectly symbolizes the shared commitment of Glamuse, Anita and Feminae:
to stand by women at every step, with care, dedication and heart.
Interview with Sabine Pasquier,
Country Manager France of Anita Lingerie
In the context of Pink October, Sabine Pasquier shares Anita’s vision and commitment to supporting women every day.
ANITA supports women at every stage of their life. What does this commitment really mean?
At ANITA, it starts with listening to women. We understand that their needs evolve at different life stages—pregnancy, sport, menopause or after surgery. We develop products that are not only technical but also provide comfort, confidence and well-being. Our goal is for every woman to feel good in her body, supported and valued.
Why was it important for you to be here tonight alongside Glamuse and FEMINAE’s health experts?
Because these types of meetings are essential. It’s not just about lingerie; it’s about health, self-confidence and communication. Being here with Glamuse and FEMINAE shows that we’re moving forward together, with a holistic view of women’s well-being. We want to share our expertise, but also listen, engage and support women in their journeys.
What specific needs have you identified in women after breast surgery and how does ANITA address them?
Women often talk to us about their need for softness, security and discretion. They want pleasant fabrics, no irritating seams, proper support and most importantly, they don’t want to lose their femininity. Our post-operative collections are designed with them and with healthcare professionals offering optimal comfort while remaining elegant. This helps each woman reclaim her body with confidence.
What sets ANITA apart in the post-operative lingerie market?
Our experience. We’ve been developing medical solutions for over 50 years, with precision and sensitivity. From fabric choice to clinical tests, we control every step and work closely with patients and professionals. What sets us apart is our ability to blend technicality with empathy. At ANITA, lingerie is real support, both physically and emotionally.
What message would you like to share with women affected by breast cancer, or those who are still hesitant to talk about it?
You are not alone. There are solutions designed for you, with respect and care. Talk about it, ask questions, take your time. And most importantly: don’t let anyone make you feel like you need to give up your femininity. At ANITA, we are here to support you, with products that care for you and celebrate your strength.
A Shared and Sincere Commitment
The collaboration between Glamuse, Anita Lingerie and their partners embodies a comprehensive vision of women’s well-being: technical, emotional and human. More than just an event, Pink October 2025 is a message of hope, ensuring that every woman feels supported, empowered and celebrated throughout her life.
Celebrating Femininity and Resilience
Through this shared mission, Glamuse and Anita Lingerie reaffirm their belief: every woman deserves to feel beautiful, supported and free. Through their attentiveness, innovation and tenderness, they envision a future where femininity is celebrated with both strength and grace.
Pink October is the perfect time to remind us that the greatest support always begins with self-confidence.
