Arthur: 40 years of underwear between tradition and fantasy
It was with his boxer shorts with modern cuts and cheerful, offbeat patterns that Arthur became known and loved by men four decades ago. A state of mind far from established codes which has raised them to the highest ranks of lovers of quality underwear and pajamas, without ever giving in to gloom! Noble and comfortable materials, exclusive prints, this is the spearhead of the brand which continues to win over new fans.